Client project · Brand to launch
MyWines
A digital cellar for wine lovers: scan a label, keep the story behind every bottle, and discover what to open next.
Context
Challenge and goal
The challenge
For wine lovers, a collection is a map of memories and discoveries — yet it’s usually managed in messy spreadsheets or from memory. The challenge was to capture the romance of collecting while offering powerful, intuitive management tools.
The goal
Design an indispensable companion that blends emotion with efficiency, with engagement as the north-star metric.
Research
What people needed
Organisation
“I want to know what I have and where it is, effortlessly.”
Storytelling
“I want to remember the story behind each bottle.”
Discovery
“Help me find my next favourite wine based on what I already love.”
Goals
- Add a bottle by scanning the label
- Log tasting notes with the memory of the occasion
- Get a smart suggestion for a dinner party
Frustrations
- Forgetting the stories behind her wines
“I wish my cellar had a soul.”
Process
How we got there
- 01Discover & define — Interviews with collectors and sommeliers.
- 02Ideate & design — Brand and experience, from wireframes to high-fidelity prototypes.
- 03Test & refine — Usability tests — and tasting sessions.
- 04Launch & grow — Pixel-perfect launch with developers and a feature roadmap.
Before and after
The core shift, side by side.
Scan-to-cellar
Add a bottle by scanning the label; vintage and details are filled in automatically.
AI sommelier
A palate profile built from the collection and ratings powers personal recommendations.
Memory lane
Photos, notes and occasions attached to each bottle, browsable as a timeline.
Results
What changed after launch.
Bottles catalogued
In the first year, above the 100k goal.
Weekly engagement
Share of active users opening the app every week.
Store rating
Users praised the mix of elegant design and powerful features.