Client project · Brand to launch
LetzPaws
One simple digital home for pet owners — services, health records and community — designed from the ground up across web and mobile.
Context
Challenge and goal
The challenge
Pet services are fragmented: owners use separate apps for vets, groomers and supplies. The challenge was an all-in-one product, intuitive enough to stand out in a crowded market.
The goal
Become the go-to companion for pet owners by unifying essential services — with a 4.5+ store rating as the measurable target.
Research
What people needed
Convenience
“I need one place to manage my pet’s health and appointments.”
Trust
“I need to find and book vetted, highly-rated professionals.”
Community
“I want to connect with other owners for advice and support.”
Goals
- Book a trusted dog walker for midday walks
- Get reminders for vaccinations
- Find the best local dog parks
Frustrations
- Juggling one app for vet records and another for walkers
“I’m always worried I’ll forget something important.”
Process
How we got there
- 01Discover & define — Stakeholder workshops, user research and competitor analysis.
- 02Ideate & design — Personas, journeys, wireframes and prototypes.
- 03Test & iterate — Usability testing and refinements.
- 04Implement & launch — Handoff via a new design system and post-launch analysis.
Before and after
The core shift, side by side.
Service marketplace
Find, book and review local vets, groomers and walkers in one booking flow.
Pet health hub
Vet records, vaccinations and smart reminders in one place.
Community connect
Advice, playdates and questions with other owners.
Results
What changed after launch.
Store rating
Average across app stores, above the 4.5 target.
Multi-feature use
Monthly active users using at least two feature areas.
Booking completion
Completion rate of the core service-booking flow.